Job Description

Work on projects on Paid Media- SEM, Display, Social media on different clients.

· Learn line functions, operations, management viewpoints and organization process, policies and practices that affect each phase of business.
· Analyse, track and optimize on an ongoing activities basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
· Setting performance goals and objectives with mentor & supervisor
· Budgets are spent within daily / monthly limits as assigned
· Assistance to domain seniors in studying & forecasting market needs, planning & executing product launches and campaigns.
· Learning & taking up the preparation of the Monthly ,Quarterly & yearly digital performance with various Media & Brand team
· Reviewing the new technologies and keeping updated at the forefront for developments in Digital marketing
· Become proficient in bidding strategy and track bids in line with marketing objectives and budgets to maintain desired ranking on select search engines
· Study competition and recommend /implement changes to gain edge above competition
· Become proficient in running Online Marketing campaigns, specializing in Pay Per Click (PPC), Product Marketing, Keyword Marketing, Display Marketing, Search Engine Optimization, Social Media Marketing, Social Media Marketing.