Work on projects on
Paid Media- SEM, Display, Social media on different clients.
· Learn line functions, operations,
management viewpoints and organization process, policies and practices that
affect each phase of business.
· Analyse, track and optimize on an
ongoing activities basis effective benchmarks for measuring the campaigns
performance including keyword/placement bids, account daily/monthly budget
caps, impression share, quality score, CTR, conversion rate and other
important metrics and proactively make strategic recommendations to meet
campaign goals and improve performance.
· Setting performance goals and
objectives with mentor & supervisor
· Budgets are spent within daily /
monthly limits as assigned
· Assistance to domain seniors in
studying & forecasting market needs, planning & executing product
launches and campaigns.
· Learning & taking up the
preparation of the Monthly ,Quarterly & yearly digital performance with
various Media & Brand team
· Reviewing the new technologies and
keeping updated at the forefront for developments in Digital marketing
· Become proficient in bidding strategy
and track bids in line with marketing objectives and budgets to maintain
desired ranking on select search engines
· Study competition and recommend
/implement changes to gain edge above competition
· Become proficient in running Online
Marketing campaigns, specializing in Pay Per Click (PPC), Product Marketing,
Keyword Marketing, Display Marketing, Search Engine Optimization, Social
Media Marketing, Social Media Marketing.