Job description for Designer:
Responsibilities for Graphic Designer:
Responsible for generating visual concepts in response to brands briefs. This
covers all media platforms, including:
o digital communications,
websites, mobile apps and emails
o marketing materials
o product packaging
o video
o logos and branding
Introducing and applying expert art direction to the visual
elements of creative projects
Ensuring a high standard of visual execution across all media and campaigns
Inspiring and motivating the brand to be creatively progressive, through the
application of fresh and inventive visual work
Study design briefs and determine requirements
Conceptualize visuals based on requirements
Prepare rough drafts and present ideas
Develop illustrations, logos and other designs using software or by hand
Test graphics across various media
Ensure final graphics and layouts are visually appealing and on-brand
Skills require:
A strong knowledge of Photoshop, image manipulation, illustration and animation
A broad understanding of marketing design and layout will also be expected
The ability to generate a reliable supply of original ideas and visual concepts
The confidence to explain and support your thinking, both internally and externally
A flexible approach and willingness to adapt your ideas to the needs of
consumers and the brand
A passion for advertising and commercial art
A keen eye for visual details and accuracy
The resilience to perform under pressure and deliver high-quality work to tight
deadlines.
A good awareness of digital media and evolving online platforms
An innovative approach to the media and the ways in which advertising is
carried